Sam Moore (now rebranded as HF Custom) has been crafting quality, custom upholstered furniture in the U.S. since 1940, and from its current manufacturing plant in Bedford, Virginia since 1960. A division of Hooker Furnishings since 2007, the company has continued to expand through the years, adding a state-of-the-art finishing room to its production facility in 1999 and continues to invest in the latest technological advances. Located in the heart of Virginia’s Blue Ridge Mountains, today, the 300,000 square-foot facility is a balanced blend of state-of-the-art technology and hand craftsmanship. Known for years in the industry as an accent chair resource, the Sam Moore brand has elevated and expanded its product line over the last decade to include full line upholstery, from sofas to sectionals to recliners, and a variety of accent items. To reflect this transformation, the product line is being rebranded to better represent the company’s broad portfolio of products and fashion-forward custom upholstery capabilities. With deep roots in the furniture industry, this new lifestyle-focused brand continues to stand for the legacy of quality, handcrafted, domestic custom upholstery that it is so well-known for, with an elevated look that takes it far beyond its chair company roots. Looking forward, while paying homage to its past, HF Custom is the next generation of Sam Moore.